Year 1, semester 1
Basics
- Principles of Management
- Business Communication
- Financial Accounting
- Micro Economics
- Organisation Behaviour & HRM
- Essentials of IT
Course fees
₹25,000per semester
Six payments of ₹25,000, one at the start of each semester.
Payments on this plan
- Semester 1₹25,000
- Semester 2₹25,000
- Semester 3₹25,000
- Semester 4₹25,000
- Semester 5₹25,000
- Semester 6₹25,000
- Course fee on this plan
- ₹1,50,000
- Application fee, paid once
- ₹1,200
- Total
- ₹1,51,200
1 scholarship
- Defence and paramilitary staff, and their families20% off
For students and parents
The fee is spread over the 3 years, with ₹25,000 paid at the start of each semester. The full course fee is ₹1,50,000.
Eligibility criteria
Pick an answer to each question to check eligibility.
These answers meet the entry rules.
These answers do not meet the entry rules. Ask on WhatsApp about other options.
Full eligibility details
- Passing Class 12 (10+2) in any stream, from a school board recognised by the government, is the entry qualification.
- Students need at least 50% marks in Class 12. SC, ST and OBC students, and students with a disability (PwD), need at least 45%.
Admission steps
- RegisterRegister online and pay the ₹1,200 admission processing fee.
- Upload documentsUpload attested copies of academic documents, a photo ID and a passport-size photograph.
- Pay the fee₹10,000 of the course fee is paid at registration. The rest is paid online, by the plan chosen.
- Get confirmedOnce the documents and payment are approved, NMIMS confirms the admission and gives a student number.
Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.
Online classes
- Classes
- Lectures are live online, and recorded lectures can be watched at any time on the NMIMS student app.
- Study material
- E-books, research journals and written copies of each lecture come with the course.
- Exams
- Marks come from tests set during each term and an exam at the end of each term.
- Time to finish
- 3 years. Up to 6 years is allowed.
Career help
NMIMS offers one-to-one career coaching, help with the CV and practice interviews. Tests also show which careers may suit a student.
Help from NMIMS
NMIMS has its own support team for students who have joined. They can send a question on the student support page or book a call back. Chat is open Monday to Saturday, 9 AM to 7 PM.
Marketing syllabus
Year 1, semester 2
Basics continues
- Cost and Management Accounting
- Principles of Marketing
- Operations Research
- Macro Economics
- Business Statistics for Decision Making
- Introduction to Analytics
Year 2, semester 3
Core business
- Business and Allied Law
- Digital Marketing
- Financial Management
- Consumer Behaviour
- International Business & Export Import Management
- Sales Management
Year 2, semester 4
Marketing begins
- Production & Total Quality Management
- Research Methodology
- Performance Management System
- Environment and Disaster Management
- Retail Management
- Fundamentals of Taxation
Year 3, semester 5
Marketing continues
- Entrepreneurship Management
- Project
- Customer Relationship Management
- Rural Marketing
- Strategic Brand Management
- Financial Statement Analysis
Year 3, semester 6
Final semester
- Business Ethics and Corporate Governance
- Strategic Management
- Operations and Supply Chain Management
- Project Management
- Integrated Marketing communications
- International Marketing
Main topics
Marketing in villages and small towns, building brands, planning advertising and other messages to customers, and marketing in other countries.
Other specialisations
University rankings
24NIRF list of management schoolsAmong India's top 25 management schools, 2025
52NIRF list of universitiesAmong India's top 100 universities, 2025
95NIRF list of all colleges and universitiesAmong India's top 100 colleges and universities, 2025
- Location
- Mumbai, Maharashtra
- Type
- A deemed university under Section 3 of the UGC Act, 1956, since 2003.
UGC validity
UGC, the government body that looks after universities, treats an online degree the same as a campus degree when both of these are true.
- 1The BBA is one of the degrees named in UGC’s official list of degrees.
- 2UGC allows NMIMS to teach it online.
Certificate wording
Under UGC rules, the back of the certificate says the degree was studied online.
What an online degree certificate saysEmployer verification
With the student’s permission, an employer can check the degree on the National Academic Depository, a government website that stores degree records. The check takes up to 24 hours.
Government jobs
The UPSC civil services exam needs a degree from a recognised university. It does not ask how the degree was studied.
Online degrees and government jobsCareer options
Best for
- Students finishing Class 12 who are interested in brands, advertising and selling
- Students who plan to study for a master's degree in marketing later
- Students who plan to grow the sales of a family business
After the degree
A first job
NMIMS lists Assistant Marketing Manager as a career option. Every BBA student also studies accounts, company finance, and how a company makes and delivers its products.
Further study
After this degree, students can apply for a master's degree, for example in marketing or management.
A family business
The marketing subjects cover how a family business, or a new one, can find customers and build its brand.
Compare universities
| University | Total fee | Credits | Specialisation subjects | Course page |
|---|---|---|---|---|
| NMIMS | ₹1,51,200 | Not listed | 9 subjects, including:
| This page |
| Manipal University Jaipur | ₹1,44,500 | 126 credits | 6 subjects, including:
| View course |
Quick questions
Tap a question to send it on WhatsApp.
Course FAQs
The ₹1,200 admission processing fee is paid at registration, along with the first ₹10,000 of the course fee.
Yes. Each exam costs ₹800 per subject for every attempt, and the project costs ₹800 for every attempt. Both are paid on top of the course fee.
Yes. Defence and paramilitary staff, and the family members who depend on them, pay 20% less on the course fee.
It suits students finishing Class 12 who are interested in brands, advertising and selling. It also suits students who plan to study for a master's degree in marketing later. The careers section lists more.
It is planned as 3 years of 6 semesters. It can be finished within 6 years.
The fee can be paid once, every year or every semester. One payment is ₹1,31,000. Three yearly payments of ₹47,000 come to ₹1,41,000. Six semester payments of ₹25,000 come to ₹1,50,000.
Apply now
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