Year 1, semester 1
Core subjects
- Accounting for Managers
- Professional communication
- Managerial Economics
- Marketing Management
- Statistics for Management
Course fees
₹56,300per semester
Four payments of ₹56,300, one at the start of each semester.
Payments on this plan
- Semester 1₹56,300
- Semester 2₹56,300
- Semester 3₹56,300
- Semester 4₹56,300
- Course fee on this plan
- ₹2,25,200
For working professionals
Pay every month over 24 months. The total is ₹2,13,744.
For fresh graduates
Pay ₹56,300 at the start of each of the 4 semesters. The total is ₹2,25,200.
Eligibility criteria
Pick an answer to each question to check eligibility.
These answers meet the entry rules.
These answers do not meet the entry rules. Ask on WhatsApp about other options.
Full eligibility details
- A bachelor’s degree in any subject, from a recognised university, is needed.
- Graduates with 40% marks or more can apply directly.
- Graduates with less than 40% marks must first pass an admission test set by Amity.
- Good English is needed, because all classes and exams are in English.
- A degree from outside India also needs an equivalence certificate from the Association of Indian Universities (AIU).
Admission steps
- Choose the courseChoose the MBA and the specialisation on Amity’s admission website.
- Fill in the formFill in personal, education and work details in the online form.
- Pay the feePay online, in one payment, by semester or every month.
- Submit and registerSubmit the form. Amity then completes the registration.
Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.
Online classes
- Classes
- Recorded lectures, audio books, printed books and e-books, with live sessions with the teachers.
- Study time
- The course needs about 12 to 15 hours of study a week.
- Exams
- Exams are online, with a supervisor watching remotely.
- Campus classes
- Weekend classes on an Amity campus are also offered.
Course syllabus
Year 1, semester 2
Core continues
- Conflict Resolution and Management
- Financial Management
- Human Resource Management
- Legal Aspects of Business
- Business Research Methods
Year 2, semester 3
Specialisation begins
- Professional Ethics and Social Responsibility for Sustainability
- Strategic Management
- Minor Project
- Digital journey with Brand Management
- Digital Customer Analytics
- Performance Marketing
- Social Media and Technology Marketing
Year 2, semester 4
Specialisation continues
- Major Project
- Management in Action Social Economic and Ethical Issues
- Digital Marketing
- AI Tools and Applications
- Digital Commerce Reinventing Business Models
- Marketing Analytics Data Tools and Techniques
Main topics
Digital and social media, media planning and economics, e-marketing, media law and ethics, and advertising and brand management.
Skills taught
Media planningCampaign measurementSocial media strategyE-marketing executionAdvertising and brand communication
University rankings
22NIRF list of universitiesAmong India's top 25 universities, 2025
37NIRF list of all colleges and universitiesAmong India's top 50 colleges and universities, 2025
49NIRF list of management schoolsAmong India's top 50 management schools, 2025
- Location
- Noida, Uttar Pradesh
Career options
Best for
- Content and social media staff who want to run whole campaigns
- Advertising agency staff who want to plan campaigns as well as make them
- Sales staff who want to win customers online
- Founders who run their own online advertising
First jobs
Digital Marketing ExecutivePerformance Marketing AssociateContent Marketing AssociateSEO Analyst
With experience
Digital Marketing ManagerGrowth ManagerHead of Performance MarketingMedia Planning Lead
Industries that hire for these roles
- E-commerce
- Digital agencies
- Consumer technology
- Education technology
- Media
Compare universities
| University | Total fee | Credits | Specialisation subjects | Course page |
|---|---|---|---|---|
| Amity University Online | ₹2,07,000 | 99 credits | 6 subjects, including:
| This page |
| Dr. D. Y. Patil Vidyapeeth, Pune | ₹1,89,400 | 102 credits | 8 subjects, including:
| View course |
| Manipal University Jaipur | ₹1,84,500 | 90 credits | 8 subjects, including:
| View course |
| Lovely Professional University | ₹2,01,000 | 102 credits | 6 subjects, including:
| View course |
Quick questions
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Course FAQs
Only graduates with less than 40% marks need to take a test. They must pass Amity’s admission test before they can join. Graduates with 40% or more can apply directly.
The course needs about 12 to 15 hours of study a week.
Any bachelor’s degree from a recognised university is accepted. A degree from outside India also needs a letter from the AIU that says it is equal to an Indian degree.
Semester 3 has Digital journey with Brand Management, Digital Customer Analytics, Performance Marketing, and Social Media and Technology Marketing. Semester 4 has Digital Commerce Reinventing Business Models, and Marketing Analytics Data Tools and Techniques.
It suits content and social media staff who want to run whole campaigns. It also suits advertising agency staff who want to plan campaigns as well as make them. The careers section lists more.
Digital Marketing covers social media, online ads, planning where ads appear, and media law. Marketing covers how people buy, building brands, selling, and market research. Year 1 is the same for both.
Digital Marketing covers social media, online ads, planning where ads appear, and media law. Business Analytics covers business reports, forecasts, and using data to make decisions. Year 1 is the same for both.
Apply now
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