Year 1, semester 1
Core subjects
- Financial Reporting, Statements and Analysis
- Managerial Economics
- International Business Environment
- Marketing Management
- Organisational Behaviour and Human Resource Dynamics
Online MBA in Digital Marketing at Lovely Professional University
Set up in Punjab in 2005, the university teaches this MBA fully online. The subjects cover social media, search results and online ads.
- Allowed by UGC to teach online
- NAAC A++
- Ranked 31 in India (NIRF)
Total fee₹2,01,000
Duration2 years
Live classesWeekends
Course fees
₹50,000per semester
Four payments of ₹50,000, one at the start of each semester.
Payments on this plan
- Semester 1₹50,000
- Semester 2₹50,000
- Semester 3₹50,000
- Semester 4₹50,000
- Course fee on this plan
- ₹2,00,000
- Application fee, paid once
- ₹1,000
- Total
- ₹2,01,000
3 scholarships
- Achievement at international level in sports, research, culture or community work100% off
- Achievement at national level in sports, research, culture or community work100% off
- Spinal cord injury with a disability of 70% or more100% off
Each one covers the whole course, exam and registration fee.
These scholarships are for students from India.
An achievement counts if it came in the 3 years before admission.
A student can use only one scholarship or one LPU discount, not two together.
For fresh graduates
Pay ₹50,000 at the start of each of the 4 semesters. The total is ₹2,00,000.
Eligibility criteria
Pick an answer to each question to check eligibility.
These answers meet the entry rules.
These answers do not meet the entry rules. Ask on WhatsApp about other options.
Full eligibility details
- A bachelor’s degree in any subject is needed, or a qualification LPU accepts as equal to one.
- A finished Company Secretary (CS), Chartered Accountancy (CA) or Cost and Management Accountancy (CMA) course also meets this rule.
- LPU does not list a minimum mark or an age limit.
Admission steps
- RegisterRegister on the LPU Online website and pay the ₹1,000 registration fee. This fee is not refunded.
- Fill in the formAdd personal, contact and education details to the application form.
- Pay the feePay the fee online, for one semester or for the whole course.
- Upload documentsUpload the documents the form asks for and a recent passport-size photo.
Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.
Weekend classes
- Live classes
- Live online classes on weekends, and recorded video lessons.
- Weekly time
- About 8 to 10 hours of study a week.
- Exams
- Online exams on LPU’s learning website, on a phone, laptop or desktop. Each exam is supervised online and recorded.
- Exam marks
- 70% of each subject’s marks come from the end-term exam and 30% from work during the term.
- Exam months
- End-term exams are usually held in June and December.
- Language
- Taught in English only.
- Time to finish
- 2 years. Up to 4 years is allowed.
Course syllabus
Year 1, semester 2
Core continues
- Corporate Finance
- Operations Management and Research
- Business Analytics
- Research Methodology
- Legal Aspects of Business
- Communication for Leaders
Year 2, semester 3
Specialisation begins
- Corporate Strategy and Entrepreneurship
- Generic Elective I
- Seminar on Summer Training, or one more course from the generic elective list
- Foundation of Digital Marketing
- Social Media Marketing
- Search Engine Optimization
Year 2, semester 4
Specialisation continues
- Generic Elective II
- Capstone Project
- Online Advertising
- Web and Social Media Analytics
- Digital Marketing Strategy
Main topics
The basics of marketing online, marketing on social media, getting a website found on search engines, advertising online, measuring websites and social media, and planning online marketing.
Skills taught
Media planningCampaign measurementSocial media strategyE-marketing executionAdvertising and brand communication
University rankings
31NIRF list of universitiesAmong India's top 50 universities, 2025
49NIRF list of all colleges and universitiesAmong India's top 50 colleges and universities, 2025
44NIRF list of management schoolsAmong India's top 50 management schools, 2025
- Location
- Phagwara, Punjab
- Started
- 2005
- Type
- A private university set up by an Act of the Punjab government in 2005.
Career options
Best for
- Content and social media staff who want to run whole campaigns
- Advertising agency staff who want to plan campaigns as well as make them
- Sales staff who want to win customers online
- Founders who run their own online advertising
First jobs
Digital Marketing ExecutivePerformance Marketing AssociateContent Marketing AssociateSEO Analyst
With experience
Digital Marketing ManagerGrowth ManagerHead of Performance MarketingMedia Planning Lead
Industries that hire for these roles
- E-commerce
- Digital agencies
- Consumer technology
- Education technology
- Media
Compare universities
| University | Total fee | Credits | Specialisation subjects | Course page |
|---|---|---|---|---|
| Lovely Professional University | ₹2,01,000 | 102 credits | 6 subjects, including:
| This page |
| Amity University Online | ₹2,07,000 | 99 credits | 6 subjects, including:
| View course |
| Dr. D. Y. Patil Vidyapeeth, Pune | ₹1,89,400 | 102 credits | 8 subjects, including:
| View course |
| Manipal University Jaipur | ₹1,84,500 | 90 credits | 8 subjects, including:
| View course |
Quick questions
Tap a question to send it on WhatsApp.
Course FAQs
Yes. LPU offers this MBA with one specialisation or with two. This page lists the subjects of this one only.
Yes. Students from India with a national or international achievement in sports, research, culture or community work pay no course, exam or registration fee. The achievement counts if it came in the 3 years before admission. Students from India with a spinal cord injury and a disability of 70% or more also pay none of these fees. Only one scholarship or one LPU discount can be used.
Part of it can be. For fees paid each semester, it depends on when the student tells LPU, counted from the last admission day LPU announces. Telling LPU 15 or more days before that day returns the full fee, less ₹500. Less than 15 days before returns 90%. Up to 15 days after returns 80%, and 16 to 30 days after returns 50%. After 30 days, nothing is returned.
Semester 3 has Foundation of Digital Marketing, Social Media Marketing and Search Engine Optimization. Semester 4 has Online Advertising, Web and Social Media Analytics, and Digital Marketing Strategy.
It suits content and social media staff who want to run whole campaigns. It also suits advertising agency staff who want to plan campaigns as well as make them. The careers section lists more.
Digital Marketing covers social media, online ads, planning where ads appear, and media law. Marketing covers how people buy, building brands, selling, and market research. Year 1 is the same for both.
Digital Marketing covers social media, online ads, planning where ads appear, and media law. Business Analytics covers business reports, forecasts, and using data to make decisions. Both teach Web and Social Media Analytics. Year 1 is the same for both.
Apply now
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