Year 1, semester 1
Core subjects
- Principles & Practices of Management
- Organisational Behaviour
- Management Accounting
- Managerial Economics
- Business Communication
- Research Methodology
- Environment Awareness and Disaster Management
Course fees
₹1,89,400in all, over 4 payments
Four payments that add up to ₹1,89,400, one at the start of each semester. The amounts differ by semester.
Payments on this plan
- Semester 1₹50,000
- Semester 2₹50,000
- Semester 3₹45,000
- Semester 4₹44,400
- Course fee on this plan
- ₹1,89,400
1 scholarship
- Full payment within fifteen daysNot listed
For fresh graduates
Pay ₹50,000, ₹50,000, ₹45,000 and ₹44,400 at the start of semesters 1 to 4. The total is ₹1,89,400.
Eligibility criteria
Pick an answer to each question to check eligibility.
These answers meet the entry rules.
These answers do not meet the entry rules. Ask on WhatsApp about other options.
Full eligibility details
- A bachelor’s degree in any subject, from a recognised university, is needed.
- Graduates need at least 50% marks in total. Students from reserved categories need at least 45%.
- There is no entrance exam.
Admission steps
- RegisterRegister with a mobile number and an email address. Both are checked.
- Fill in the formAdd personal, education and work details, with a photo and a signature.
- Pay and submitPay by card, net banking or UPI, then submit the form.
- Get confirmationDPU checks the documents and confirms the admission.
Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.
Online classes
- Classes
- Recorded lectures and live online classes on DPU’s learning website, with a mentor for each student.
- Exams
- Exams are held twice a year, in June and December. They are online and supervised, at set exam centres.
- Exam marks
- 70% of each subject’s marks come from the end-of-term exam and 30% from assignments.
- Pass mark
- A student needs 40% in the assignments and 40% in the exam, each counted separately.
- Time to finish
- 2 years. Up to 4 years is allowed.
Marketing syllabus
Year 1, semester 2
Core continues
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Management Information System
- Strategic Management & Business Policy
- Entrepreneurship Development
Year 2, semester 3
Marketing begins
- One subject chosen from Digital Marketing or Business English
- Consumer Behavior
- Marketing Research
- Sales & Distribution Management
- Product and Brand Management
- Retail Management
- Marketing of services
Year 2, semester 4
Marketing continues
- One subject chosen from Soft Skills or Business Ethics and Corporate Governance
- Project Work Report
- International Marketing
- Integrated Marketing Communication
Main topics
Consumer behaviour, brand management, sales and distribution, market research, and integrated marketing communications.
Skills taught
Brand positioningCampaign planningMarket research designChannel managementPricing
University rankings
41NIRF list of universitiesAmong India's top 50 universities, 2025
71NIRF list of all colleges and universitiesAmong India's top 100 colleges and universities, 2025
- Location
- Pune, Maharashtra
- Type
- A deemed university under Section 3 of the UGC Act, 1956.
Career options
Best for
- Sales staff who want to manage a brand or a product category
- PR and communications staff who want to move into product marketing
- Founders who run their own marketing
- Retail and e-commerce staff who want to plan what a store sells
First jobs
Marketing ExecutiveBrand AssociateMarket Research AnalystSales Executive
With experience
Marketing ManagerBrand ManagerHead of SalesCategory Manager
Industries that hire for these roles
- Fast moving consumer goods
- Retail
- E-commerce
- Media and advertising
- Consumer durables
Compare universities
| University | Total fee | Credits | Specialisation subjects | Course page |
|---|---|---|---|---|
| Dr. D. Y. Patil Vidyapeeth, Pune | ₹1,89,400 | 102 credits | 8 subjects, including:
| This page |
| Amity University Online | ₹2,07,000 | 99 credits | 8 subjects, including:
| View course |
| Manipal University Jaipur | ₹1,84,500 | 90 credits | 8 subjects, including:
| View course |
| Lovely Professional University | ₹2,01,000 | 102 credits | 6 subjects, including:
| View course |
Quick questions
Tap a question to send it on WhatsApp.
Course FAQs
No. A bachelor’s degree with at least 50% marks is enough, or 45% for students from reserved categories.
Yes. The full fee paid within 15 days, in one or two payments, costs ₹10,000 less.
No. The exam fee and the project fee are both part of the course fee.
Semester 3 has Consumer Behavior, Marketing Research, Sales & Distribution Management, Product and Brand Management, Retail Management, and Marketing of services. Semester 4 has International Marketing and Integrated Marketing Communication.
It suits sales staff who want to manage a brand or a product category. It also suits PR and communications staff who want to move into product marketing. The careers section lists more.
Marketing covers how people buy, building brands, selling, and market research. Digital Marketing covers social media, online ads, planning where ads appear, and media law. Both teach Product and Brand Management, International Marketing, and Integrated Marketing Communication. Year 1 is the same for both.
Apply now
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