Year 1, semester 1
Core subjects
- Business Communication
- Financial Accounting
- Marketing Management
- Micro Economics & Macro Economics
- Organisational Behaviour
- Quantitative Methods I
Course fees
₹55,000per semester
Four payments of ₹55,000, one at the start of each semester.
Payments on this plan
- Semester 1₹55,000
- Semester 2₹55,000
- Semester 3₹55,000
- Semester 4₹55,000
- Course fee on this plan
- ₹2,20,000
- Application fee, paid once
- ₹1,200
- Total
- ₹2,21,200
1 scholarship
- Defence personnel and immediate familyNot listed
For fresh graduates
Pay ₹55,000 at the start of each of the 4 semesters. The total is ₹2,20,000.
Eligibility criteria
Pick an answer to each question to check eligibility.
These answers meet the entry rules.
These answers do not meet the entry rules. Ask on WhatsApp about other options.
Full eligibility details
- A bachelor’s degree in any subject, from a recognised university, is needed. A degree the Association of Indian Universities (AIU) accepts as equal also counts.
- Graduates need at least 50% marks. SC, ST, OBC and PwD students need at least 45%.
- There is no entrance exam.
Admission steps
- RegisterRegister online and pay the ₹1,200 registration fee. This fee is not refunded.
- ApplyFill in the application form and upload the documents.
- Pay the feePay in full, every year or every semester. The first ₹5,000 is paid at registration.
- Register each semesterRegister again at the start of every semester, even when the full fee is paid. Classes open only after this.
Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.
Online classes
- Classes
- Recorded videos, live lectures and doubt-clearing sessions on the NMIMS student website.
- Study material
- Digital study material and a digital library come with the course.
- Time to finish
- 2 years. Up to 4 years is allowed.
Marketing syllabus
Year 1, semester 2
Core continues
- Business Analytics
- Cost & Management Accounting
- Legal Aspect of Business
- Strategic Management
- Human Resource Management
- Operations Management
Year 2, semester 3
Marketing begins
- Corporate Finance
- Research Methodology
- Marketing subjects, in the list below
Year 2, semester 4
Marketing continues
- Corporate Sustainability
- Indian Ethos & Ethics
- International Business
- Project
- Marketing subjects, in the list below
Marketing subjects, semesters 3 and 4
Brand ManagementConsumer BehaviourIntegrated Marketing CommunicationsSales ManagementInternational MarketingServices MarketingDigital Marketing
The course includes all seven Marketing subjects in this list. They are taught in semesters 3 and 4.
Main topics
Consumer behaviour, brand management, sales and distribution, market research, and integrated marketing communications.
Skills taught
Brand positioningCampaign planningMarket research designChannel managementPricing
University rankings
24NIRF list of management schoolsAmong India's top 25 management schools, 2025
52NIRF list of universitiesAmong India's top 100 universities, 2025
95NIRF list of all colleges and universitiesAmong India's top 100 colleges and universities, 2025
- Location
- Mumbai, Maharashtra
- Type
- A deemed university under Section 3 of the UGC Act, 1956, since 2003.
Career options
Best for
- Sales staff who want to manage a brand or a product category
- PR and communications staff who want to move into product marketing
- Founders who run their own marketing
- Retail and e-commerce staff who want to plan what a store sells
First jobs
Marketing ExecutiveBrand AssociateMarket Research AnalystSales Executive
With experience
Senior Marketing AnalystMarketing ManagerSenior Project ManagerBrand ManagerHead of Sales
Industries that hire for these roles
- Fast moving consumer goods
- Retail
- E-commerce
- Media and advertising
- Consumer durables
Compare universities
| University | Total fee | Credits | Specialisation subjects | Course page |
|---|---|---|---|---|
| NMIMS | ₹2,21,200 | 102 credits | 7 subjects, including:
| This page |
| Amity University Online | ₹2,07,000 | 99 credits | 8 subjects, including:
| View course |
| Dr. D. Y. Patil Vidyapeeth, Pune | ₹1,89,400 | 102 credits | 8 subjects, including:
| View course |
| Lovely Professional University | ₹2,01,000 | 102 credits | 6 subjects, including:
| View course |
Quick questions
Tap a question to send it on WhatsApp.
Course FAQs
No. A bachelor’s degree with at least 50% marks is enough, or 45% for SC, ST, OBC and PwD students.
Yes. Each exam costs ₹800 per subject for every attempt, and the project costs ₹1,500 for every attempt. Both are paid on top of the course fee.
Yes. Defence staff and their close family pay 20% less, with a service record as proof.
The course includes seven Marketing subjects. They are taught in semesters 3 and 4 and listed in the syllabus on this page.
It suits sales staff who want to manage a brand or a product category. It also suits PR and communications staff who want to move into product marketing. The careers section lists more.
Apply now
Share a few details and get a call about fees, eligibility and admission.