Year 1, semester 1
Core subjects
- Principles & Practices of Management
- Organisational Behaviour
- Management Accounting
- Managerial Economics
- Business Communication
- Research Methodology
- Environment Awareness and Disaster Management
Course fees
₹1,89,400in all, over 4 payments
Four payments that add up to ₹1,89,400, one at the start of each semester. The amounts differ by semester.
Payments on this plan
- Semester 1₹50,000
- Semester 2₹50,000
- Semester 3₹45,000
- Semester 4₹44,400
- Course fee on this plan
- ₹1,89,400
1 scholarship
- Full payment within fifteen daysNot listed
For fresh graduates
Pay ₹50,000, ₹50,000, ₹45,000 and ₹44,400 at the start of semesters 1 to 4. The total is ₹1,89,400.
Eligibility criteria
Pick an answer to each question to check eligibility.
These answers meet the entry rules.
These answers do not meet the entry rules. Ask on WhatsApp about other options.
Full eligibility details
- A bachelor’s degree in any subject, from a recognised university, is needed.
- Graduates need at least 50% marks in total. Students from reserved categories need at least 45%.
- There is no entrance exam.
Admission steps
- RegisterRegister with a mobile number and an email address. Both are checked.
- Fill in the formAdd personal, education and work details, with a photo and a signature.
- Pay and submitPay by card, net banking or UPI, then submit the form.
- Get confirmationDPU checks the documents and confirms the admission.
Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.
Online classes
- Classes
- Recorded lectures and live online classes on DPU’s learning website, with a mentor for each student.
- Exams
- Exams are held twice a year, in June and December. They are online and supervised, at set exam centres.
- Exam marks
- 70% of each subject’s marks come from the end-of-term exam and 30% from assignments.
- Pass mark
- A student needs 40% in the assignments and 40% in the exam, each counted separately.
- Time to finish
- 2 years. Up to 4 years is allowed.
Course syllabus
Year 1, semester 2
Core continues
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Management Information System
- Strategic Management & Business Policy
- Entrepreneurship Development
Year 2, semester 3
Specialisation begins
- One subject chosen from Digital Marketing or Business English
- Introduction to Digital Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Social Media Marketing
- Emerging Trends in Information Technology
- Web Designing and Content Management (MM)
Year 2, semester 4
Specialisation continues
- One subject chosen from Soft Skills or Business Ethics and Corporate Governance
- Project Work Report
- Product and Brand Management
- International Marketing
Main topics
Digital and social media, media planning and economics, e-marketing, media law and ethics, and advertising and brand management.
Skills taught
Media planningCampaign measurementSocial media strategyE-marketing executionAdvertising and brand communication
University rankings
41NIRF list of universitiesAmong India's top 50 universities, 2025
71NIRF list of all colleges and universitiesAmong India's top 100 colleges and universities, 2025
- Location
- Pune, Maharashtra
- Type
- A deemed university under Section 3 of the UGC Act, 1956.
Career options
Best for
- Content and social media staff who want to run whole campaigns
- Advertising agency staff who want to plan campaigns as well as make them
- Sales staff who want to win customers online
- Founders who run their own online advertising
First jobs
Digital Marketing ExecutivePerformance Marketing AssociateContent Marketing AssociateSEO Analyst
With experience
Digital Marketing ManagerGrowth ManagerHead of Performance MarketingMedia Planning Lead
Industries that hire for these roles
- E-commerce
- Digital agencies
- Consumer technology
- Education technology
- Media
Compare universities
| University | Total fee | Credits | Specialisation subjects | Course page |
|---|---|---|---|---|
| Dr. D. Y. Patil Vidyapeeth, Pune | ₹1,89,400 | 102 credits | 8 subjects, including:
| This page |
| Amity University Online | ₹2,07,000 | 99 credits | 6 subjects, including:
| View course |
| Manipal University Jaipur | ₹1,84,500 | 90 credits | 8 subjects, including:
| View course |
| Lovely Professional University | ₹2,01,000 | 102 credits | 6 subjects, including:
| View course |
Quick questions
Tap a question to send it on WhatsApp.
Course FAQs
No. A bachelor’s degree with at least 50% marks is enough, or 45% for students from reserved categories.
Yes. The full fee paid within 15 days, in one or two payments, costs ₹10,000 less.
No. The exam fee and the project fee are both part of the course fee.
The course includes six Digital Marketing subjects in semester 3 and two in semester 4. All of them are listed in the syllabus on this page.
It suits content and social media staff who want to run whole campaigns. It also suits advertising agency staff who want to plan campaigns as well as make them. The careers section lists more.
Digital Marketing covers social media, online ads, planning where ads appear, and media law. Marketing covers how people buy, building brands, selling, and market research. Both teach Integrated Marketing Communication, Product and Brand Management, and International Marketing. Year 1 is the same for both.
Digital Marketing covers social media, online ads, planning where ads appear, and media law. Business Analytics covers business reports, forecasts, and using data to make decisions. Year 1 is the same for both.
Apply now
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