Sidenotes Request a call
Two marketers, seen from behind, looking at campaign charts on a large monitorNMIMS

Online Executive MBA in Digital Marketing at NMIMS

This executive MBA is for people with 3 or more years of work. Its Digital Marketing subjects cover social media, search engines, content and email.

  • Allowed by UGC to teach online
  • NAAC A++
  • Ranked 52 in India (NIRF)
Total fee₹4,51,500
Duration2 years
Credits90

Course fees

₹4,50,000in all, over 2 payments

₹2,50,000 is paid for the first year and ₹2,00,000 for the second.

Payments on this plan

  1. Year 1₹2,50,000
  2. Year 2₹2,00,000
Course fee on this plan
₹4,50,000
Application fee, paid once
₹1,500
Total
₹4,51,500
1 scholarship
  • Armed forces and defence staff, and their immediate family20% off
A young woman explaining a plan to her parents at the dining table
For working professionals

Pay ₹4,00,000 once at admission, or ₹2,50,000 in year 1 and ₹2,00,000 in year 2. Paying once costs ₹50,000 less.

Eligibility criteria

Pick an answer to each question to check eligibility.

Degree
Marks in graduation
Work experience
Full eligibility details
  • A 3-year bachelor’s degree (10+2+3) in any subject is needed, from a recognised university. Some other degrees also count, if the Association of Indian Universities (AIU) rates them as equal to a bachelor’s degree.
  • Graduates need at least 55% marks. SC, ST, OBC and PwD students need at least 50%.
  • At least 3 years of work experience is needed.
  • There is no written test. NMIMS holds a personal interview after checking the documents.

Admission steps

  1. Apply onlineRegister online, fill in the application form and pay the ₹1,500 application fee.
  2. Upload documentsUpload copies of the documents listed below.
  3. Personal interviewNMIMS checks the documents and then holds a personal interview.
  4. Reserve a seatSelected applicants pay ₹40,000 of the course fee within 7 days of the offer letter.
  5. Get confirmedNMIMS checks the documents and payments, then confirms the admission and gives a student number.

Required documents

  • Academic documents
  • A document that shows the years of work
  • A photo ID
  • A passport-size photo

Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.

A man at a home desk sitting an online proctored examination

Online classes

Classes
Live lectures in an online classroom. The recordings can be watched at any time.
Exams
Each subject has short tests during the term and an exam at the end of it. The exams are taken online from any place, on a laptop or desktop.
Passing
To pass a subject, a student needs 40% in its end-of-term exam, and 40% when its short tests and that exam are added together.
Harvard modules
Subjects marked HBR are online courses from Harvard Business Publishing. A student gets one attempt at each, and needs 75% to pass.
Time to finish
2 years, in 8 terms. Up to 4 years is allowed.

Course syllabus

Term 1

Core subjects

  • Financial accounting: Information for Decisions
  • Organisational Behaviour
  • Marketing Management
  • Business Statistics for Decision Makers
  • Quantitative Methods Online Course (HBR)
  • Spreadsheet Modeling Online Course: Excel 2013 (HBR)
  • Financial Accounting Online Course (HBR)

Term 2

Core continues

  • Information Systems for Managers
  • Operations Management
  • Business Communication
  • Corporate Finance
  • Management Communication: Complete Online Course (HBR)
  • Mathematics for Management Online Course (HBR)
  • Finance Online Course (HBR)

Terms 3 to 5

Specialisation begins

  • Managerial Economics, in term 3
  • Strategic Management, in term 3
  • Each student picks 12 subjects over terms 3, 4 and 5, at least 6 from the Digital Marketing list below

Term 6

Capstone term

  • Capstone Project

Terms 7 and 8

Project terms

  • Project or Industry Experience

Digital Marketing electives, terms 3 to 5

  • Marketing in a Digital World
  • Consumer Behaviour
  • Marketing and Web Social Media Analytics
  • Social Media and Content Marketing
  • Integrated Marketing Communication
  • Search Engine Optimisation & Search Engine Marketing
  • Mobile and Email Marketing

Over terms 3, 4 and 5 together, each student picks 12 electives. At least 6 come from this Digital Marketing list. The rest can come from any specialisation’s list, this one included.

Main topics

Marketing online, why people buy, measuring how websites and social media posts perform, social media and content marketing, planning marketing messages, getting a website found on search engines and advertising there, and marketing by mobile and email.

University rankings

24NIRF list of management schoolsAmong India's top 25 management schools, 2025
52NIRF list of universitiesAmong India's top 100 universities, 2025
95NIRF list of all colleges and universitiesAmong India's top 100 colleges and universities, 2025
Location
Mumbai, Maharashtra
Type
A deemed university under Section 3 of the UGC Act, 1956, since 2003.

Career options

A young professional with a coffee by an office window overlooking the city at dusk

Best for

  • Content and social media staff who want to run whole campaigns
  • Advertising agency staff who want to plan campaigns as well as make them
  • Sales staff who want to win customers online
  • Founders who run their own online advertising

Before the course

Digital Marketing ExecutivePerformance Marketing AssociateContent Marketing AssociateSEO Analyst

After the course, with experience

Marketing ManagerMarketing Analytics ConsultantSocial Media ManagerDigital Marketing ManagerGrowth Manager

Industries that hire for these roles

  • E-commerce
  • Digital agencies
  • Consumer technology
  • Education technology
  • Media

Course FAQs

Apply now

Share a few details and get a call about fees, eligibility and admission.

Your details

Enter your name
Enter a ten digit mobile number
Enter a valid email address
Call WhatsApp