Online MBA in Digital Marketing

The colleges in this directory teaching Digital Marketing inside their online MBA: DY Patil Pune, Amity Online and Manipal Jaipur. The all-in programme fee runs from Rs 1,84,500 to Rs 2,07,000, before any payment-route concession. The colleges do not all call the subject the same thing, so the cards above carry each one's own printed name for it rather than a name chosen here.

What an online MBA in Digital Marketing covers

Digital and social media, media planning and economics, e-marketing, media law and ethics, and advertising and brand management. The core management syllabus is shared with every other specialisation of the degree. What changes is the elective block, which is where Digital Marketing is actually taught.

The skills the elective block builds: Media planning, campaign measurement, social media strategy, e-marketing execution, advertising and brand communication.

How the colleges differ on this subject

**DY Patil Pune** prints it as Digital Marketing Management, does not publish the elective list for it and charges Rs 1,89,400 all in.

**Amity Online** prints it as Digital Marketing Management, does not publish the elective list for it and charges Rs 2,07,000 all in.

**Manipal Jaipur** prints it as Digital Marketing, publishes eight elective subjects for it and charges Rs 1,84,500 all in.

Who this specialisation suits

The elective block is written for people already close to the work. The applicants it fits:

Content and social media staff moving into campaign ownership.

Agency staff moving from execution into planning.

Sales staff moving into online acquisition.

Founders running their own digital spend.

Where it leads

Entry roles: Digital Marketing Executive, Performance Marketing Associate, Content Marketing Associate, SEO Analyst. With experience: Digital Marketing Manager, Growth Manager, Head of Performance Marketing, Media Planning Lead. The industries hiring for it: E-commerce, digital agencies, consumer technology, education technology, media.

How to choose between them

The fee gap across these colleges is Rs 22,500 on a two-year degree, and Manipal Jaipur is the lowest all in at Rs 1,84,500. The core syllabus is the same degree at every one of them, so the fee gap buys the elective list, the exam format and the support, not a different qualification.

Manipal Jaipur publishes the elective subject list for this specialisation. DY Patil Pune and Amity Online do not, so what is taught inside the elective block there is not something either they or this page can state yet. That is worth asking on the enquiry call before paying a deposit.

Subjects people compare this with

Marketing and Business Analytics. Each has its own page in this directory with the same fee and elective detail, so the comparison is like for like.

Where these figures come from

Every fee on this page is the all-in programme figure taken from the college's own prospectus or portal, not a tuition-only number, which is why it reads higher than the figure on aggregator sites. Elective subject lists are transcribed from the same sources. Approval status for each university can be checked directly on the UGC Distance Education Bureau portal, which lists every institution entitled to teach this degree online and the years it is entitled for.