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Online Executive MBA in Marketing at NMIMS

This executive MBA is for people with 3 or more years of work. Its Marketing subjects cover brands, customers, sales and market research.

  • Allowed by UGC to teach online
  • NAAC A++
  • Ranked 52 in India (NIRF)
Total fee₹4,51,500
Duration2 years
Credits90

Course fees

₹4,50,000in all, over 2 payments

₹2,50,000 is paid for the first year and ₹2,00,000 for the second.

Payments on this plan

  1. Year 1₹2,50,000
  2. Year 2₹2,00,000
Course fee on this plan
₹4,50,000
Application fee, paid once
₹1,500
Total
₹4,51,500
1 scholarship
  • Armed forces and defence staff, and their immediate family20% off
A young woman explaining a plan to her parents at the dining table
For working professionals

Pay ₹4,00,000 once at admission, or ₹2,50,000 in year 1 and ₹2,00,000 in year 2. Paying once costs ₹50,000 less.

Eligibility criteria

Pick an answer to each question to check eligibility.

Degree
Marks in graduation
Work experience
Full eligibility details
  • A 3-year bachelor’s degree (10+2+3) in any subject is needed, from a recognised university. Some other degrees also count, if the Association of Indian Universities (AIU) rates them as equal to a bachelor’s degree.
  • Graduates need at least 55% marks. SC, ST, OBC and PwD students need at least 50%.
  • At least 3 years of work experience is needed.
  • There is no written test. NMIMS holds a personal interview after checking the documents.

Admission steps

  1. Apply onlineRegister online, fill in the application form and pay the ₹1,500 application fee.
  2. Upload documentsUpload copies of the documents listed below.
  3. Personal interviewNMIMS checks the documents and then holds a personal interview.
  4. Reserve a seatSelected applicants pay ₹40,000 of the course fee within 7 days of the offer letter.
  5. Get confirmedNMIMS checks the documents and payments, then confirms the admission and gives a student number.

Required documents

  • Academic documents
  • A document that shows the years of work
  • A photo ID
  • A passport-size photo

Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.

A man at a home desk sitting an online proctored examination

Online classes

Classes
Live lectures in an online classroom. The recordings can be watched at any time.
Exams
Each subject has short tests during the term and an exam at the end of it. The exams are taken online from any place, on a laptop or desktop.
Passing
To pass a subject, a student needs 40% in its end-of-term exam, and 40% when its short tests and that exam are added together.
Harvard modules
Subjects marked HBR are online courses from Harvard Business Publishing. A student gets one attempt at each, and needs 75% to pass.
Time to finish
2 years, in 8 terms. Up to 4 years is allowed.

Marketing syllabus

Term 1

Core subjects

  • Financial accounting: Information for Decisions
  • Organisational Behaviour
  • Marketing Management
  • Business Statistics for Decision Makers
  • Quantitative Methods Online Course (HBR)
  • Spreadsheet Modeling Online Course: Excel 2013 (HBR)
  • Financial Accounting Online Course (HBR)

Term 2

Core continues

  • Information Systems for Managers
  • Operations Management
  • Business Communication
  • Corporate Finance
  • Management Communication: Complete Online Course (HBR)
  • Mathematics for Management Online Course (HBR)
  • Finance Online Course (HBR)

Terms 3 to 5

Marketing begins

  • Managerial Economics, in term 3
  • Strategic Management, in term 3
  • Each student picks 12 subjects over terms 3, 4 and 5, at least 6 from the Marketing list below

Term 6

Capstone term

  • Capstone Project

Terms 7 and 8

Project terms

  • Project or Industry Experience

Marketing electives, terms 3 to 5

  • Consumer Behaviour
  • Customer Relationship Management
  • Strategic Brand Management
  • Marketing in a Digital World
  • Marketing and Web Social Media Analytics
  • Crafting and Providing Marketing Services
  • Integrated Marketing Communications
  • Sales Management
  • Marketing Research

Over terms 3, 4 and 5 together, each student picks 12 electives. At least 6 come from this Marketing list. The rest can come from any specialisation’s list, this one included.

Main topics

How people buy, customer relationships, brands, marketing online and on social media, marketing services, advertising and other messages to customers, sales and market research.

University rankings

24NIRF list of management schoolsAmong India's top 25 management schools, 2025
52NIRF list of universitiesAmong India's top 100 universities, 2025
95NIRF list of all colleges and universitiesAmong India's top 100 colleges and universities, 2025
Location
Mumbai, Maharashtra
Type
A deemed university under Section 3 of the UGC Act, 1956, since 2003.

Career options

A young professional with a coffee by an office window overlooking the city at dusk

Best for

  • Sales staff who want to manage a brand or a product category
  • PR and communications staff who want to move into product marketing
  • Founders who run their own marketing
  • Retail and e-commerce staff who want to plan what a store sells

Before the course

Marketing ExecutiveBrand AssociateMarket Research AnalystSales Executive

After the course, with experience

Brand and Communication ManagerMarketing ManagerMarketing AnalystBrand ManagerHead of Sales

Industries that hire for these roles

  • Fast moving consumer goods
  • Retail
  • E-commerce
  • Media and advertising
  • Consumer durables

Course FAQs

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