Year 1, semester 1
Core subjects
- Accounting for Managers
- Professional communication
- Managerial Economics
- Marketing Management
- Statistics for Management
Course fees
₹56,300per semester
Four payments of ₹56,300, one at the start of each semester.
Payments on this plan
- Semester 1₹56,300
- Semester 2₹56,300
- Semester 3₹56,300
- Semester 4₹56,300
- Course fee on this plan
- ₹2,25,200
For working professionals
Pay every month over 24 months. The total is ₹2,13,744.
For fresh graduates
Pay ₹56,300 at the start of each of the 4 semesters. The total is ₹2,25,200.
Eligibility criteria
Pick an answer to each question to check eligibility.
These answers meet the entry rules.
These answers do not meet the entry rules. Ask on WhatsApp about other options.
Full eligibility details
- A bachelor’s degree in any subject, from a recognised university, is needed.
- Graduates with 40% marks or more can apply directly.
- Graduates with less than 40% marks must first pass an admission test set by Amity.
- Good English is needed, because all classes and exams are in English.
- A degree from outside India also needs an equivalence certificate from the Association of Indian Universities (AIU).
Admission steps
- Choose the courseChoose the MBA and the specialisation on Amity’s admission website.
- Fill in the formFill in personal, education and work details in the online form.
- Pay the feePay online, in one payment, by semester or every month.
- Submit and registerSubmit the form. Amity then completes the registration.
Every student also needs two government student IDs at admission. One is an ABC ID, which records course credits, and the other is a DEB-ID. Both are made online.
Online classes
- Classes
- Recorded lectures, audio books, printed books and e-books, with live sessions with the teachers.
- Study time
- The course needs about 12 to 15 hours of study a week.
- Exams
- Exams are online, with a supervisor watching remotely.
- Campus classes
- Weekend classes on an Amity campus are also offered.
Course syllabus
Year 1, semester 2
Core continues
- Conflict Resolution and Management
- Financial Management
- Human Resource Management
- Legal Aspects of Business
- Business Research Methods
Year 2, semester 3
Specialisation begins
- Professional Ethics and Social Responsibility for Sustainability
- Strategic Management
- Minor Project
- Principles of Retailing
- Merchandising and Category Management
- Sourcing and Vendor Management
- Mall Management
- Retail Supply Chain and Logistic Management
Year 2, semester 4
Specialisation continues
- Major Project
- Management in Action Social Economic and Ethical Issues
- Digital Marketing
- AI Tools and Applications
- Retail Branding and CRM
- E retailing
- Luxury Retail
Main topics
Retail marketing, customer relationship management, buying and merchandising, e-retailing, and international retail.
Skills taught
Merchandise planningStore operationsCategory managementRetail analyticsVisual merchandising
University rankings
22NIRF list of universitiesAmong India's top 25 universities, 2025
37NIRF list of all colleges and universitiesAmong India's top 50 colleges and universities, 2025
49NIRF list of management schoolsAmong India's top 50 management schools, 2025
- Location
- Noida, Uttar Pradesh
Career options
Best for
- Store staff who want to run several stores
- Buying assistants who want to plan what stores sell
- Online shopping staff who want to manage one range of products, such as shoes
- People who run a shop under a big brand's name and want to grow it
First jobs
Store ExecutiveCategory AssociateMerchandising AssistantRetail Operations Analyst
With experience
Store ManagerCategory ManagerHead of MerchandisingRetail Operations Manager
Industries that hire for these roles
- Organised retail
- Fashion and lifestyle
- Grocery and quick commerce
- Consumer electronics
- E-commerce marketplaces
Compare universities
| University | Total fee | Credits | Specialisation subjects | Course page |
|---|---|---|---|---|
| Amity University Online | ₹2,07,000 | 99 credits | 8 subjects, including:
| This page |
| Manipal University Jaipur | ₹1,84,500 | 90 credits | 8 subjects, including:
| View course |
Quick questions
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Course FAQs
Only graduates with less than 40% marks need to take a test. They must pass Amity’s admission test before they can join. Graduates with 40% or more can apply directly.
The course needs about 12 to 15 hours of study a week.
Any bachelor’s degree from a recognised university is accepted. A degree from outside India also needs a letter from the AIU that says it is equal to an Indian degree.
Semester 3 has Principles of Retailing, Merchandising and Category Management, Sourcing and Vendor Management, Mall Management, and Retail Supply Chain and Logistic Management. Semester 4 has Retail Branding and CRM, E retailing, and Luxury Retail.
It suits store staff who want to run several stores. It also suits buying assistants who want to plan what stores sell. The careers section lists more.
Retail Management covers running shops, buying stock, keeping customers, and online selling. Marketing covers how people buy, building brands, selling, and market research. Year 1 is the same for both.
Apply now
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